robot mascot team

Founding Team


Founder and CEO

Robot Mascot founder Nick brings 15 years of experience in top-level brand communication to the party. He’s worked for uber-successful London agencies, and delivered campaigns for the likes of Jaguar, Barclays, Diesel and, back in the day, helped launch IWantOneOfThose.com. He holds regular workshops at Google Campus, sharing his know-how with tech start-ups.

Member of:
Tech London Advocates
The Friday Club London


Co-founder and COO

James is our investment expert and loves helping entrepreneurs get investment-ready. As their advisor, James helps our clients prepare for their pitch and articulate their business case. Through intensive research with investors, James is an expert in what funding folk are looking for. He also delivers masterclass courses for the Chartered Institute of Marketing.

Member of:
Tech London Advocates,
The Friday Club London

Delivery Team


Business Strategist

Basil provides complete business clarity with over a decade of experience in advising start-ups and scale-ups and prior to that, 15 years corporate business analysis and strategy development experience.  He’s a master at transforming ideas into an investor-ready business case.


Financial Strategist

James has almost a decade of experience as an investment analyst at leading UK VC firms and family offices. Having been on the other side of the table – assessing Pre-Seed, Seed and Series A deals – he now uses this insight to craft winning forecasts and investment proposals for our clients.

Senem Headshot


Business Strategist

Senem has more than 15 years of experience as a business development consultant. She crafts meticulous business plans, recognising the unique nature of each business to deliver a carefully considered business case.


Business Strategist

Richard is a business consultant with more than 25 years of experience in advising technology entrepreneurs. He writes for the Daily Telegraph and is the author of Find Your Funding and Bad Company – a Sunday Times business book of the week.


Financial Strategist

Previously with PwC, David has worked with entrepreneurs since 2002 advising on financial strategy. In his career, David has raised over £100m in debt or equity funding and bought or sold more than 20 companies and is author of the best selling book Add Then Multiply.


Senior Copywriter

Simon loves transforming bland copy into razor-sharp words that leap off the page. He’s an expert at quickly understanding complex business ideas and new technologies, and expressing them with articulate and inspiring content.



As a published author and experienced editor, Ashley has a knack for creating character-driven content. His great skill is being able to translate this into commercial writing by injecting personality into both business and consumer-facing brands alike.



Dennis has over 10 years of experience as a graphic designer. He specialises in presentation design and loves creating engaging pitch decks that create impact with investors and effectively deliver the founder’s message.



Elena creates incredible looking decks for our clients. She’s created presentations for some of the worlds most iconic brands including Volvo, Ericsson and IATA and has a passion for clear, communicative design.

Operations Team


Investor & Advisor

Daniel Priestley is the author of four best-selling business books and has built multiple million-dollar businesses across the globe.


Marketing Executive

Dyan brings over 5 years experience in digital marketing to the Robot Mascot team and manages our social media, content and email marketing. Never content with her great results, she’s always on the look-out for new ideas that will improve her campaigns.


Executive Assistant

The queen of multi-tasking, Maria is an ocean of calm and the epitome of resilience. An unstoppable force in organisation, she relishes getting to grips with new challenges. She loves to push her limits and thrives on her varied workload.


Marketing Consultant

Josh is a master of marketing and drives the Robot Mascot outreach. In his career, he’s been responsible for generating hundreds of thousands of leads and millions in sales for brands globally – from Silicon Valley startups to UK FTSE100 companies.



With 18 years of national media experience behind her, Kate is an expert in creating accessible and compelling content. She’s in charge of the Robot Mascot blog and loves to ensure our posts are both entertaining and informative.


Financial Consultant

Mark has over 20 years’ experience advising and assisting entrepreneurs in dealing with their business finance decisions. His attention to detail, expert advice and constant oversight ensures Robot Mascot’s accounts and finances are kept in order.

Our partners

We’ve forged relationships with some excellent partners, all leading lights in their fields. By having this expert network on tap, we can give our clients access to their help when they need it. Like us, these good people want to see brilliant ideas succeed.

Seed Legals Logo

SeedLegals is a fast, low cost and simple way to create all the legal documents you’ll need for your funding round.

New Crowdcube Logo

Crowdcube is one of the UKs leading crowdfunding sites. As their prefered pitch partner we help their clients create the perfect investor pitch.

Seedrs Logo

Seedrs is one of the UKs leading crowdfunding platforms. As their trusted partner we help their clients ace their crowdfunding campaigns.

Swoop are the one-stop money shop for your business. They simplify and speed-up access to equity funding, grants and loans for businesses in the UK & Ireland.

Dent Global Logo

Dent run a range of business accelerators that help entrepreneurs scale fast. As a preferred service partner we help their clients pitch their business, and raise investment.

Croner HR Logo

Croner are specialists in employment law and health and safety compliance. They support 14,000+ UK businesses, from large organisations to micro-businesses.

Allia work with entrepreneurs that aim to make a positive change for people, planet and place. Through support, they help them achieve more, more effectively and on a greater scale.

Social Tech Trust

The UK’s leading dedicated investor of socially motivated tech. They support tech that helps to transform lives, then invest in, and partner with, organisations to make change happen.

Creo Invest Logo

Creo Invest work with ambitious businesses, driving growth and securing funding. They source high growth investment opportunities for angel investors, family offices and VCs.

Kyan create category defining web and mobile applications for the finance, legal and insurance sectors.


Online legal service providing fast, expert and affordable legal services with particular expertise in servicing startups and scaleups.

A multi award-winning PR and marketing agency specialising in technology. Their approach to tech PR gets their clients to the future, faster.

Managed M&A services that focus aligning the team to the organisation’s overall M&A goals. We provide unique software to manage the integration and help reduce risk.

Collyer Bristow Logo

Provider of legal advisory, transactional and litigation services to entrepreneurs and SMEs. With niche expertise in Fintech and e-commerce Collyer Bristow supports clients from start up through to exit.

Provider of specialist exit management services for start-ups. Once our clients are revenue generating, they help them to build and execute a 3-5 year plan for exit.

ScaleUp Focus work with pre and post investment businesses to improve performance. Their workshops, coaching programmes and independent experts help you achieve your investment goals.

dragon argent logo

Dragon Argent are passionate about removing barriers to growth and liberating founders to scale and develop their businesses. They offer expert advice across advisory, accounting and legal services.

Our Associates

Our associates give us invaluable insight into their sectors and collaborate with us where necessary to help make our clients’ ideas fly. They straddle many different industries, but all have one thing in common: they deliver the things our clients need to make it big.

David Reynolds

David Reynolds

Innovation and emerging technology expert within corporate strategy and business development, advocating innovation and corporate/start-up collaboration.

Anthony Rose Seed Legals

Anthony Rose

Founder & CEO SeedLegals. Founder of Beamly, 6Tribes and QJAM. Investor in Papped. Director of Vizrt. The man behind BBC iPlayer.

Avril Mulcahy

Managing Partner at Creo, connecting high growth tech startups with leading investors.

Hutton Henry

Helps businesses extract the latent potential of their tech teams by creating better working environments that produce better results.

Flick Hardingham

Flick’s on a mission to activate talent, so organisations thrive. She designs award-winning people processes and culture to attract, engage and retain top talent.

Phil McSweeney

NED, Mentor and Angel Investor. Extensive Board and Consultancy experience in the health, care and wellbeing sectors.

John French

Expert in low carbon innovation, clean-tech and bio-technology.

Hannah Smith

Investment Analyst at New Anglia LEP and Anglia Capital Group. Expertise in early stage equity investments.

Richard Ross

Works closely with founders to manage their exit strategy, helping them put in place the processes and staff needed to sell at the highest value.

Sahil Sethi

Advisor, Investor and Mentor. Helps early stage start-ups figure out the what, who and why of a product alongside building their technology.

If you would like to discuss how we might be able to help you, then fill in the form below, or book a call with our team

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