Articles - Robot Mascot

Fundraising Campaign: Do the Six Principles of the Perfect Pitch Really Work?

Pitching, Advice

Fundraising Campaign: Do the Six Principles of the Perfect Pitch Really Work?

Dyan2021-12-01T11:10:07+00:00December 1st, 2021|Pitching, Advice|

How much time and money should Seed and Series A startups spend on market research?

Pitching, Advice

How much time and money should Seed and Series A startups spend on market research?

Dyan2021-11-21T12:00:57+00:00October 29th, 2021|Pitching, Advice|

Debunking the unicorn myth: The real deal about unicorn startups

Pitching, Advice

Debunking the unicorn myth: The real deal about unicorn startups

Dyan2021-10-26T11:18:15+00:00October 22nd, 2021|Pitching, Advice|

Why harnessing FOMO is the key to investment success

Pitching, Advice

Why harnessing FOMO is the key to investment success

Dyan2021-09-23T17:45:52+00:00September 23rd, 2021|Pitching, Advice|

The Three Essential Personality Traits of an Investable Entrepreneur

Pitching, Advice

The Three Essential Personality Traits of an Investable Entrepreneur

Dyan2021-09-02T10:50:46+00:00September 2nd, 2021|Pitching, Advice|

Raising Investment: Three Mistakes Investable Entrepreneurs Must Avoid

Pitching, Advice

Raising Investment: Three Mistakes Investable Entrepreneurs Must Avoid

Dyan2021-08-21T12:30:35+00:00August 20th, 2021|Pitching, Advice|

The Importance of a Bulletproof Fundraising Strategy

Pitching, Advice

The Importance of a Bulletproof Fundraising Strategy

Dyan2021-08-04T12:41:25+00:00August 4th, 2021|Pitching, Advice|

How Can I Identify The Right Sources Of Investment For My Business?

Advice, Investment

How Can I Identify The Right Sources Of Investment For My Business?

Dyan2021-07-27T10:46:32+00:00July 27th, 2021|Advice, Investment|

Are angel investors the right people to approach for funding for my start-up?

Advice, Investment

Are angel investors the right people to approach for funding for my start-up?

Dyan2021-07-08T16:48:24+00:00July 8th, 2021|Advice, Investment|

My investment campaign isn’t working – what am I doing wrong?

Advice, Investment

My investment campaign isn’t working – what am I doing wrong?

Dyan2021-06-23T11:23:16+00:00June 23rd, 2021|Advice, Investment|

How and Why a Great Pitch Deck Design Can Win Over the Support of Even the Most Reluctant Investor

Pitching, Advice

How and Why a Great Pitch Deck Design Can Win Over the Support of Even the Most Reluctant Investor

Dyan2021-06-21T07:23:01+00:00June 21st, 2021|Pitching, Advice|

Beyond the Pitch: Giving Your Potential Investors Even More Reason to Believe in You

Pitching, Advice

Beyond the Pitch: Giving Your Potential Investors Even More Reason to Believe in You

Dyan2021-06-15T10:06:13+00:00June 15th, 2021|Pitching, Advice|

How to Write Compelling Pitch Deck Content That Engages Investors

Pitching, Investment

How to Write Compelling Pitch Deck Content That Engages Investors

Dyan2021-06-09T13:52:38+00:00June 9th, 2021|Pitching, Investment|

How many times do I need to reassess and refine my investment pitch?

Pitching

How many times do I need to reassess and refine my investment pitch?

James Church2021-04-27T19:43:07+00:00April 27th, 2021|Pitching|

How startups can attract and secure top talent

Advice

How startups can attract and secure top talent

James Church2021-04-27T19:03:13+00:00April 9th, 2021|Advice|

How important is the design of my pitch deck?

Pitching, Advice

How important is the design of my pitch deck?

James Church2021-04-27T17:24:57+00:00April 2nd, 2021|Pitching, Advice|

The Brand Killers

Brand

The Brand Killers

James Church2021-04-27T19:44:53+00:00March 28th, 2021|Brand|

Six mistakes you’re making when writing your investment pitch

Pitching, Advice

Six mistakes you’re making when writing your investment pitch

James Church2021-04-27T14:35:05+00:00March 22nd, 2021|Pitching, Advice|

7 Ways to Blossom in Business Without a College Degree

Advice

7 Ways to Blossom in Business Without a College Degree

James Church2021-04-27T14:21:03+00:00March 19th, 2021|Advice|

How to write investment winning content for my pitch deck

Pitching, Advice

How to write investment winning content for my pitch deck

James Church2021-03-02T12:59:42+00:00March 2nd, 2021|Pitching, Advice|

How to create a powerful investment pitch deck

Pitching, Advice

How to create a powerful investment pitch deck

James Church2021-03-02T12:39:06+00:00March 2nd, 2021|Pitching, Advice|

How to Prepare Financial Projections for Potential Investors

Advice

How to Prepare Financial Projections for Potential Investors

James Church2021-03-02T12:09:46+00:00March 2nd, 2021|Advice|

Investment Pitch Structure: Why your pitch structure is vital

Pitching, Advice

Investment Pitch Structure: Why your pitch structure is vital

James Church2021-01-18T14:37:40+00:00January 18th, 2021|Pitching, Advice|

Startup Business Plans: The 3 Cs you need to create the perfect plan

Advice, Investment

Startup Business Plans: The 3 Cs you need to create the perfect plan

James Church2021-01-07T17:48:03+00:00January 7th, 2021|Advice, Investment|

Financial Projections for Investment: The Three Fundamentals Investors Demand from your Figures

Advice, Investment

Financial Projections for Investment: The Three Fundamentals Investors Demand from your Figures

James Church2020-12-04T14:50:52+00:00December 4th, 2020|Advice, Investment|

Business Plan for Investment: why entrepreneurs without a proper business plan fail

Advice, Investment

Business Plan for Investment: why entrepreneurs without a proper business plan fail

James Church2020-12-04T14:12:28+00:00November 18th, 2020|Advice, Investment|

How to create an investment pitch: The three vital stages of creating an investment winner

Pitching, Investment

How to create an investment pitch: The three vital stages of creating an investment winner

James Church2020-12-04T14:18:21+00:00November 12th, 2020|Pitching, Investment|

Keeping the faith: How to back yourself in the face of investor criticism

Pitching, Advice, Investment

Keeping the faith: How to back yourself in the face of investor criticism

James Church2020-12-04T14:21:27+00:00November 6th, 2020|Pitching, Advice, Investment|

How to convince investors: the five objectives you must meet in order to win over investors

Pitching, Advice, Investment

How to convince investors: the five objectives you must meet in order to win over investors

James Church2020-12-04T14:25:44+00:00November 6th, 2020|Pitching, Advice, Investment|

Critical Fundraising Assets: The three key assets you need to win investor confidence

Pitching, Advice, Investment

Critical Fundraising Assets: The three key assets you need to win investor confidence

James Church2020-12-04T14:28:27+00:00October 2nd, 2020|Pitching, Advice, Investment|

Dealing with Investors: what it’s really like

Pitching, Advice

Dealing with Investors: what it’s really like

James Church2021-10-28T17:53:14+00:00September 25th, 2020|Pitching, Advice|

Startup Spotlight: InstaWow

Startup Spotlight

Startup Spotlight: InstaWow

James Church2020-09-16T09:27:18+00:00September 15th, 2020|Startup Spotlight|

Inside the mind of an investor: 7 factors that will convince them to back you

Advice, Investment

Inside the mind of an investor: 7 factors that will convince them to back you

James Church2020-09-03T11:00:59+00:00September 3rd, 2020|Advice, Investment|

Startup Valuation: Five ways to credibly value your startup for investors

Advice, Investment

Startup Valuation: Five ways to credibly value your startup for investors

James Church2020-12-04T14:31:39+00:00August 28th, 2020|Advice, Investment|

Startup Spotlight: ADL Estate Planning

Startup Spotlight

Startup Spotlight: ADL Estate Planning

James Church2020-07-30T14:34:42+00:00July 30th, 2020|Startup Spotlight|

Startup Exit Strategy: why you can’t ignore the endgame in your business plan

Pitching, Advice, Investment

Startup Exit Strategy: why you can’t ignore the endgame in your business plan

James Church2020-12-04T14:36:39+00:00July 29th, 2020|Pitching, Advice, Investment|

Protect Your Equity: The Smart Approach To Winning Early Stage Investment

Advice, Investment

Protect Your Equity: The Smart Approach To Winning Early Stage Investment

James Church2020-07-23T13:17:28+00:00July 23rd, 2020|Advice, Investment|

Equity Investment Market Update: H1 2020

Advice, Investment

Equity Investment Market Update: H1 2020

James Church2020-07-16T09:11:33+00:00July 16th, 2020|Advice, Investment|

EBITDA multiples by industry

Advice, Investment

EBITDA multiples by industry

James Church2020-12-04T14:08:20+00:00July 8th, 2020|Advice, Investment|

Your weakness can be your biggest strength

Pitching, Advice, Investment

Your weakness can be your biggest strength

James Church2020-07-02T12:05:29+00:00July 2nd, 2020|Pitching, Advice, Investment|

Five mistakes you must avoid when raising investment

Pitching, Advice, Investment

Five mistakes you must avoid when raising investment

James Church2020-07-09T21:53:28+00:00July 2nd, 2020|Pitching, Advice, Investment|

There’s never been a better time to secure entrepreneurial investment. Here’s why.

Pitching, Advice, Investment

There’s never been a better time to secure entrepreneurial investment. Here’s why.

James Church2020-07-09T21:53:37+00:00June 30th, 2020|Pitching, Advice, Investment|

The Corona Crash: Why now is the wrong time to slash your prices

Pitching, Advice

The Corona Crash: Why now is the wrong time to slash your prices

James Church2020-04-02T10:13:05+00:00April 2nd, 2020|Pitching, Advice|

Self-leadership: Entrepreneurs need to nail this before they lead others

Pitching, Advice

Self-leadership: Entrepreneurs need to nail this before they lead others

James Church2020-04-02T09:43:48+00:00March 25th, 2020|Pitching, Advice|

COVID 19: How to raise investment in these uncertain times.

Pitching, Advice

COVID 19: How to raise investment in these uncertain times.

James Church2020-04-02T09:39:37+00:00March 20th, 2020|Pitching, Advice|

Startup Spotlight: Simplify Change

Startup Spotlight

Startup Spotlight: Simplify Change

James Church2020-03-20T09:30:09+00:00December 10th, 2019|Startup Spotlight|

How simple tech can be used as a force for good

Pitching, Advice

How simple tech can be used as a force for good

James Church2020-03-20T09:18:22+00:00December 10th, 2019|Pitching, Advice|

Startup Spotlight: Reef Global App Limited

Startup Spotlight

Startup Spotlight: Reef Global App Limited

Dyan2021-07-21T12:27:53+00:00July 21st, 2021|Startup Spotlight|

Startup Spotlight: BullBear

Startup Spotlight

Startup Spotlight: BullBear

James Church2020-03-20T09:50:17+00:00December 5th, 2019|Startup Spotlight|

How do you know it’s the right time to seek startup finance?

Pitching, Advice

How do you know it’s the right time to seek startup finance?

James Church2020-03-20T09:21:35+00:00December 2nd, 2019|Pitching, Advice|

Startup Spotlight: WeCoffee

Startup Spotlight

Startup Spotlight: WeCoffee

James Church2020-03-20T09:52:53+00:00October 28th, 2019|Startup Spotlight|

Why Blockchain Isn’t Always The Right Choice

Advice, Tech

Why Blockchain Isn’t Always The Right Choice

James Church2019-10-28T12:33:37+00:00October 23rd, 2019|Advice, Tech|

Startup Spotlight: Aerate

Startup Spotlight

Startup Spotlight: Aerate

James Church2019-10-23T19:59:58+00:00October 15th, 2019|Startup Spotlight|

Startup Spotlight: Mamamade

Startup Spotlight

Startup Spotlight: Mamamade

James Church2019-09-30T14:30:01+00:00September 26th, 2019|Startup Spotlight|

Investment Readiness: How to master your market opportunity

Pitching

Investment Readiness: How to master your market opportunity

James Church2019-09-30T14:19:08+00:00September 19th, 2019|Pitching|

Startup Spotlight: Cash Coach

Startup Spotlight

Startup Spotlight: Cash Coach

James Church2019-09-30T19:31:55+00:00September 11th, 2019|Startup Spotlight|

5 Genius Products that Failed

Marketing, Advice

5 Genius Products that Failed

James Church2019-11-11T19:43:39+00:00September 5th, 2019|Marketing, Advice|

Startup Spotlight: Dognostica

Startup Spotlight

Startup Spotlight: Dognostica

James Church2019-09-30T13:52:09+00:00August 19th, 2019|Startup Spotlight|

Top 5 financial projection and valuation tools for startups

Pitching

Top 5 financial projection and valuation tools for startups

James Church2019-08-19T14:27:52+00:00August 8th, 2019|Pitching|

Entrepreneur-friendly VC: What it means for your startup

Pitching

Entrepreneur-friendly VC: What it means for your startup

James Church2019-08-19T14:18:20+00:00August 15th, 2019|Pitching|

Startup Spotlight: MINT On Demand

Startup Spotlight

Startup Spotlight: MINT On Demand

James Church2019-07-15T16:10:10+00:00July 15th, 2019|Startup Spotlight|

3 things to consider before designing your first app

Growth, Advice

3 things to consider before designing your first app

James Church2019-07-22T14:04:27+00:00July 11th, 2019|Growth, Advice|

Overcoming challenges when creating a membership website in WordPress

Pitching, Advice

Overcoming challenges when creating a membership website in WordPress

James Church2019-08-12T08:07:58+00:00July 4th, 2019|Pitching, Advice|

Startup Spotlight: CLiKD

Startup Spotlight

Startup Spotlight: CLiKD

James Church2019-06-17T14:06:21+00:00June 17th, 2019|Startup Spotlight|

Ways to raise funds for your business

Pitching, Advice

Ways to raise funds for your business

James Church2019-06-20T07:15:06+00:00June 10th, 2019|Pitching, Advice|

How much you should spend on startup branding

Pitching, Advice

How much you should spend on startup branding

James Church2020-01-21T17:06:00+00:00June 3rd, 2019|Pitching, Advice|

How to make investors love you

Growth, Advice

How to make investors love you

James Church2020-06-03T22:22:59+00:00May 20th, 2019|Growth, Advice|

Startup Spotlight: Motion Nutrition

Startup Spotlight

Startup Spotlight: Motion Nutrition

James Church2019-05-20T14:12:04+00:00May 13th, 2019|Startup Spotlight|

Top Five Tips for surviving the startup ecosystem

Pitching, Advice

Top Five Tips for surviving the startup ecosystem

James Church2019-05-20T14:05:17+00:00May 7th, 2019|Pitching, Advice|

Startup Spotlight: Tidi

Startup Spotlight

Startup Spotlight: Tidi

James Church2019-04-15T12:57:31+00:00April 15th, 2019|Startup Spotlight|

Startup SEO: Basics for Entrepreneurs

Marketing, Advice

Startup SEO: Basics for Entrepreneurs

James Church2019-04-29T13:30:15+00:00April 11th, 2019|Marketing, Advice|

Top startup advice blogs to follow as a startup founder

Advice

Top startup advice blogs to follow as a startup founder

James Church2019-06-13T10:48:51+00:00April 4th, 2019|Advice|

Startup Spotlight: Huggg

Startup Spotlight

Startup Spotlight: Huggg

James Church2019-03-19T12:04:26+00:00March 28th, 2019|Startup Spotlight|

How to value your startup and decide how much equity to give away

Pitching, Advice

How to value your startup and decide how much equity to give away

James Church2019-04-15T08:26:25+00:00March 19th, 2019|Pitching, Advice|

Startup Spotlight: Lingo Online

Startup Spotlight

Startup Spotlight: Lingo Online

roboteditor2019-02-26T14:26:07+00:00February 21st, 2019|Startup Spotlight|

The 4 most common results you’ll get from your MVP and what they mean

Advice

The 4 most common results you’ll get from your MVP and what they mean

roboteditor2019-02-26T14:16:42+00:00February 14th, 2019|Advice|

What to include in your pitch deck

Pitching, Advice

What to include in your pitch deck

James Church2019-03-19T12:02:05+00:00March 21st, 2019|Pitching, Advice|

5 tips for building a successful startup

Growth, Advice

5 tips for building a successful startup

roboteditor2019-02-26T14:18:02+00:00February 7th, 2019|Growth, Advice|

Startup Spotlight: JAFA

Startup Spotlight

Startup Spotlight: JAFA

roboteditor2019-02-27T13:12:41+00:00January 21st, 2019|Startup Spotlight|

How to create winning materials for your startup fundraising

Pitching

How to create winning materials for your startup fundraising

roboteditor2019-01-25T11:22:55+00:00January 11th, 2019|Pitching|

3 cost effective ways to increase sales revenue

Marketing, Growth, Advice

3 cost effective ways to increase sales revenue

roboteditor2019-09-16T09:39:54+00:00January 3rd, 2019|Marketing, Growth, Advice|

The top 7 marketing plan objectives for any startup strategy

Growth, Advice

The top 7 marketing plan objectives for any startup strategy

roboteditor2019-02-01T09:17:50+00:00December 19th, 2018|Growth, Advice|

5 steps for creating the perfect brand positioning statement

Marketing, Advice

5 steps for creating the perfect brand positioning statement

roboteditor2019-04-30T08:44:01+00:00December 12th, 2018|Marketing, Advice|

Startup Spotlight: Biizey

Startup Spotlight

Startup Spotlight: Biizey

roboteditor2018-12-20T16:30:56+00:00December 3rd, 2018|Startup Spotlight|

The Viral Effect: 10 ways to make your product go viral

Growth, Advice

The Viral Effect: 10 ways to make your product go viral

roboteditor2019-04-18T08:51:07+00:00November 23rd, 2018|Growth, Advice|

3 simple steps to conducting competitor analysis

Advice

3 simple steps to conducting competitor analysis

roboteditor2018-11-28T13:59:46+00:00November 15th, 2018|Advice|

Startup Spotlight: Traina

Startup Spotlight

Startup Spotlight: Traina

roboteditor2018-11-28T14:02:04+00:00November 6th, 2018|Startup Spotlight|

4 ways to boost sales with a small budget

Growth, Advice

4 ways to boost sales with a small budget

roboteditor2018-10-28T18:57:38+00:00October 23rd, 2018|Growth, Advice|

PR for startups and scaleups

Marketing

PR for startups and scaleups

roboteditor2018-10-23T15:18:27+00:00October 19th, 2018|Marketing|

8 startup funding stages that will help you win investment

Growth, Advice

8 startup funding stages that will help you win investment

roboteditor2018-10-23T15:19:51+00:00October 9th, 2018|Growth, Advice|

Startup Spotlight: BattleMe

Startup Spotlight

Startup Spotlight: BattleMe

roboteditor2018-11-28T11:56:55+00:00October 3rd, 2018|Startup Spotlight|

Startup Spotlight: Subtap

Startup Spotlight

Startup Spotlight: Subtap

roboteditor2018-09-28T14:31:59+00:00September 27th, 2018|Startup Spotlight|

The nine and a half reasons I might invest in you

Pitching, Advice

The nine and a half reasons I might invest in you

roboteditor2018-09-28T14:31:04+00:00September 19th, 2018|Pitching, Advice|

3 foolproof ways to grow your business fast

Growth, Advice

3 foolproof ways to grow your business fast

roboteditor2018-09-28T14:34:12+00:00September 14th, 2018|Growth, Advice|

Brand building process: how to create a winning brand

Brand

Brand building process: how to create a winning brand

roboteditor2019-02-14T20:14:32+00:00September 5th, 2018|Brand|

6 effective ways to collect customer feedback that will grow your business

Marketing, Growth, Advice

6 effective ways to collect customer feedback that will grow your business

roboteditor2018-08-29T16:03:23+00:00August 23rd, 2018|Marketing, Growth, Advice|

The importance of building trust in the workplace

Advice

The importance of building trust in the workplace

roboteditor2018-08-29T15:19:55+00:00August 16th, 2018|Advice|

Startup Spotlight: The 888 Collective

Startup Spotlight

Startup Spotlight: The 888 Collective

roboteditor2018-08-29T15:43:06+00:00August 9th, 2018|Startup Spotlight|

Startup Marketing: 5 low cost strategies for achieving growth on a budget

Brand, Marketing, Growth, Advice

Startup Marketing: 5 low cost strategies for achieving growth on a budget

roboteditor2018-08-29T15:57:59+00:00August 3rd, 2018|Brand, Marketing, Growth, Advice|

Startup marketing strategy: 6 approaches every founder needs to know

Marketing, Advice

Startup marketing strategy: 6 approaches every founder needs to know

roboteditor2018-07-30T16:26:52+00:00July 26th, 2018|Marketing, Advice|

8 Mistakes that will guarantee your business is rejected by Angel Investors

Growth, Pitching, Advice

8 Mistakes that will guarantee your business is rejected by Angel Investors

roboteditor2018-08-03T14:00:30+00:00July 19th, 2018|Growth, Pitching, Advice|

Startup Spotlight: Isoshealth

Startup Spotlight

Startup Spotlight: Isoshealth

roboteditor2018-08-06T12:13:23+00:00July 12th, 2018|Startup Spotlight|

Seven different types of investors and how to win them over

Growth, Pitching, Advice

Seven different types of investors and how to win them over

roboteditor2020-06-03T20:31:28+00:00July 5th, 2018|Growth, Pitching, Advice|

The top five causes of startup exit strategy failure

Advice

The top five causes of startup exit strategy failure

roboteditor2018-07-09T08:10:51+00:00June 24th, 2018|Advice|

5 Top Startup Tips – Things To Know Before You Start Your Business

Advice

5 Top Startup Tips – Things To Know Before You Start Your Business

roboteditor2018-07-05T16:34:17+00:00June 21st, 2018|Advice|

The Robot Mascot Glossary of Terms

Advice

The Robot Mascot Glossary of Terms

roboteditor2020-09-18T09:35:04+00:00June 18th, 2018|Advice|

18 types of Minimum Viable Product (MVP) that won’t break the bank

Marketing, Advice

18 types of Minimum Viable Product (MVP) that won’t break the bank

roboteditor2018-07-05T13:41:11+00:00June 14th, 2018|Marketing, Advice|

Startup Value Proposition: How to Write One In Five Simple Steps

Brand, Marketing, Advice

Startup Value Proposition: How to Write One In Five Simple Steps

roboteditor2018-11-28T13:18:45+00:00June 7th, 2018|Brand, Marketing, Advice|

Robot Mascot are in the club

News

Robot Mascot are in the club

roboteditor2018-07-05T13:37:32+00:00June 7th, 2018|News|

The five most dangerous startup mistakes

Marketing

The five most dangerous startup mistakes

roboteditor2021-09-14T12:19:30+00:00May 30th, 2018|Marketing|

12 ways to build brand credibility

Brand

12 ways to build brand credibility

roboteditor2018-07-05T13:35:39+00:00May 24th, 2018|Brand|

12 most popular and effective revenue models for startups

Marketing

12 most popular and effective revenue models for startups

roboteditor2018-07-05T13:34:38+00:00May 17th, 2018|Marketing|

24 lead generation tools to grow your business

Marketing

24 lead generation tools to grow your business

roboteditor2021-09-08T07:36:48+00:00May 10th, 2018|Marketing|

Tell-tale signs your brand isn’t working: #5 Echo Speaking

Brand

Tell-tale signs your brand isn’t working: #5 Echo Speaking

roboteditor2018-07-05T14:07:55+00:00June 21st, 2017|Brand|

Tell-tale signs your brand isn’t working: #4 Price Bombing

Brand

Tell-tale signs your brand isn’t working: #4 Price Bombing

roboteditor2018-07-05T13:51:54+00:00June 14th, 2017|Brand|

Tell-tale signs your brand isn’t working: #3 Me-Tooism

Brand

Tell-tale signs your brand isn’t working: #3 Me-Tooism

roboteditor2018-07-05T13:30:13+00:00June 7th, 2017|Brand|

Tell-tale signs your brand isn’t working: #2 The Headscratcher

Brand

Tell-tale signs your brand isn’t working: #2 The Headscratcher

roboteditor2018-07-05T13:37:51+00:00June 1st, 2017|Brand|

Tell-tale signs your brand isn’t working: #1 Wincy Face

Brand

Tell-tale signs your brand isn’t working: #1 Wincy Face

roboteditor2018-07-05T13:38:17+00:00May 24th, 2017|Brand|

Features and Articles

Brain food and insider knowledge

Features and Articles

Brain food and insider knowledge