Nicolas Ruston
Award-Winning Brand Builder and Founder of Robot Mascot


Nicolas Ruston is an award-winning brand builder, artist and founder of the global investment-readiness agency, Robot Mascot.
Nicolas is known for making complex ideas sound simple and memorable. With a background in the creative industries as a creative director, he has more than two decades of experience in integrated advertising and brand communication. Having worked at leading global agencies across 50 different sectors, Nicolas has created campaigns for some of the biggest brands in the world including Barclays, Jaguar, Sky, Diesel, Havas, Tesco, Diageo and Virgin.
Shortlisted for the European Art Prize, he’s exhibited his art at the Barbican in London, had sell-out shows at Harrods, and had solo exhibitions featured internationally. Nicolas’ work can also be found in a number of publications and his artworks have even been featured in several major Hollywood movies, including a motion picture by Danny Boyle.
Nicolas hosts the Art and Communication Podcast, a finalist for the Best Entrepreneurship Podcast at the Podcast for Business Awards 2022. Here, Nicolas discusses creativity, building brands, and of course art and communication.
In 2013 Nicolas created Robot Mascot, now the UK’s leading investment-readiness agency. The agency was born out of frustration with seeing founders with great ideas fail to realise their dreams and potential due to poor communication. Robot Mascot now supports founders across the globe, helping them convince investors that their business is the one to back. As CEO and brand visionary, his role is to drive Robot Mascot to become the world’s most supportive investment-readiness agency through strategic brand partnerships that provide a wide network of support for founders and entrepreneurs.
Awards and Accolades







“We’ve collaborated on projects as a creative team, from advertising and branding, in every media and for some of the biggest brands on the planet. Nick is a first-rate Creative Director and an amazing visual communicator.”

“Work with Nick and you will get a razor-sharp guide that will co-develop your brand and make sure you have all the elements in place in a way that works best for you and your business. He is very easy to work with and will always be there for you.”

“I’ve worked with Nick on a bunch of projects over the years. He’s a true artist. He gets it and he gets brands. If you’re looking for forward-thinking, genuinely artistic creative direction, design, illustration or the like, he’s that dude.”

“I’ve worked closely with Nick. I’ve had a ringside seat to experiencing first-hand how a true original, innovates and delivers. He’s able to seek and discover the kind of answers that others don’t have the remotest chance of finding.”
As featured on
Nicolas has been featured on the BBC, Dazed & Confused, Elephant Magazine, Aesthetica, AnOther, Entrepreneur Magazine, Galleries, Grafik and Art Review.







About Robot Mascot
Robot Mascot has won global awards for its disruptive approach, and is the preferred pitch partner to Crowdcube, Seedrs, SeedLegals, Swoop Funding and Dent Global.
Trusted by


Brand Partnerships
The vision for Robot Mascot is to become the World’s most supportive investment readiness agency. At Robot Mascot, we currently support a network of over 20,000 founders. Our like-minded partners offer support and services that inspire and inform our audience. If you’d like to explore a strategic brand partnership – let’s discuss.






Copyright ©Robot Mascot Ltd. All rights reserved.