The role of a startup one-pager when seeking funding is multifaceted and significant, acting as a concise and compelling introduction to your business for potential investors. Here’s a breakdown of its key functions:
First impression and attention grabber
Your one-pager serves as an initial touchpoint. It’s designed to grab the attention of potential investors, sparking interest in your startup. Given its brief nature, it must be striking and memorable, ensuring that investors are intrigued enough to want more information.
Think of your one-pager as an executive summary of your business and investment proposition. It distils the essence of your startup – covering the problem you’re solving, the solution you’re developing and your key differentiators in the market – into a digestible format. This succinct overview allows investors to quickly assess the potential fit with their investment criteria.
Communication of key information
Despite its brevity, your one-pager should effectively communicate important information about your startup. This includes your revenue model, marketing opportunity, unique selling points, current traction or milestones, and the expertise of your team. It’s a balancing act between being informative and concise.
Teaser for detailed discussions
Your startup’s one-pager acts as a teaser that leads to more detailed discussions and presentations. It’s not meant to answer all questions but to pique interest and open the door for deeper engagement, such as a full pitch presentation or a meeting.
In the context of networking events, the one-pager is an invaluable tool. It’s easily shareable and can be a quick reference for potential investors you meet in various settings. It’s more practical than a pitch deck in situations where time is limited and you need to communicate your business idea swiftly.
Clarity and focus
The process of creating a startup one-pager forces you, as an entrepreneur, to clarify and focus your thoughts. It requires you to think critically about what aspects of your startup are most compelling and deserving of highlighting. This exercise can be incredibly beneficial in refining your overall funding strategy.
Branding and aesthetic appeal
A well-designed one-pager also serves as a reflection of your startup’s brand. The visual appeal, along with the content, can convey your company’s professionalism and attention to detail. It’s an opportunity to leave a visual imprint of your brand identity with potential investors.
Follow-up and reference material
After initial meetings or conversations, the one-pager serves as a handy reference material for investors. It’s something they can refer back to when considering various investment opportunities and when discussing your startup with colleagues or partners.
READ: The Three Key Assets You Need To Win Investor Confidence
Your one-pager will be different from others as your business and its proposition will be unique, but most one-pagers will include the following:
- Company name and logo
- Tagline or mission statement
- Contact information
- Founder(s) and key team members
- Problem statement
- Solution statement
- Revenue model
- Traction / Validation
- Funding ask
- Market Opportunity
- Call to action
To give you an idea of what a startup’s one-pager might look like, explore these examples of one-pagers we’ve developed for clients: