Get The Best Pitch Deck Writing Service For Your Business

A GUIDE TO OUR PITCH DECK WRITING SERVICE FOR STARTUPS

Get The Best Pitch Deck Writing Service For Your Business

A GUIDE TO OUR PITCH DECK WRITING SERVICE FOR STARTUPS

Investor Pitch Deck Mascot

Investor Pitch Deck Writing Services

At Robot Mascot we’ve supported thousands of founders to develop pitch assets including writing investor pitch decks.

We’ve supported founders from all over the world, helping them write and design their investor pitch deck via our global award-winning investor pitch service, PitchReady. As a result of our help in preparing their business plan assets including investor pitch deck writing, our founders find they are 40 times more likely to raise investment.

This page will tell you what an investor pitch deck needs to be and how we approach investment deck writing.

james church with his book investable entrepeneur

Learn more about our approach

Join our complementary fundraising strategy session and learn the methodology behind the best-selling book Investable Entrepreneur, an approach that results in our clients being 40x more likely to raise investment.

Why is pitch deck writing important and how does it work?

Securing funding is a critical step for any startup, and the heart of this process often lies in the effectiveness of your pitch deck. However, it’s not just the visuals that capture the attention of potential investors; the narrative, clarity, and persuasiveness of the written content play a pivotal role. Understanding the nuances of pitch deck writing is essential for any startup aiming to communicate its value proposition compellingly.

Here’s why excellent pitch deck writing is vital and how to achieve it.

1. Crafting a compelling narrative

The power of storytelling cannot be overstated in the context of pitch decks. A compelling narrative that outlines your startup’s journey, challenges, solutions, and vision for the future can resonate deeply with investors. Pitch deck writing should, therefore, focus on building a narrative that not only informs but also inspires and engages the audience.

2. Clarity and conciseness

In the world of startups and investment, time is a precious commodity. Effective pitch deck writing conveys your business’s key points clearly and succinctly, without overwhelming the audience with unnecessary details. Each slide should communicate one idea clearly, ensuring that your message is digestible and memorable.

3. Persuasion is key

The ultimate goal of your pitch deck is to persuade investors that your startup is worth investing in. This requires a careful balance of presenting factual information, such as market research and financial projections, and weaving in persuasive elements that highlight the uniqueness and potential of your business. Effective pitch deck writing articulates not just what your business does, but why it matters and how it stands out in a competitive landscape.

4. Simplicity and accessibility

Jargon and overly complex language can alienate your audience. The best pitch decks use simple, accessible language that anyone can understand, regardless of their familiarity with your industry. This ensures that your message is not lost and that your pitch deck is inclusive to all potential investors.

5. Emotional connection

While data and facts are important, making an emotional connection with your audience can be just as powerful. Pitch deck writing should aim to evoke emotions that align with your narrative, whether it’s excitement about your product’s potential, empathy for the problem you’re solving, or confidence in your team’s ability to execute the vision.

6. Call to action

A compelling pitch deck not only presents a problem and your solution but also clearly defines the next steps. What are you asking from your investors? How can they get involved? Effective pitch deck writing includes a clear, compelling call to action, guiding investors on how they can be a part of your journey.

DOWNLOAD: The Five Acts of the Perfect Pitch

What are the key elements of an investor pitch deck?

  1. Introduction
  2. Clear value proposition
  3. Defined problem and solution
  4. Market opportunity and target audience
  5. Business model
  6. Go-to-market strategy
  7. Competitive analysis
  8. Financial projections and key metrics
  9. The team
  10. Current status and milestones
  11. Funding ask and use of funds
  12. Closing and call to action.

READ: How To Write A Pitch Deck: Taking Your Copy From Meh To Mighty

How we write an investor pitch deck

We know how to write a pitch deck for investors. Crafting a deck is an art and science that requires a deep understanding of your business, the market, and what investors are looking for. Our approach ensures that the key elements are not only present but are also tailored specifically to your business, maximising the potential to convince investors to come on board. Here’s how we do it:

Step 1: Understanding Your Business and Objectives

  • We start with a deep dive into your business, understanding your vision, objectives, and what sets you apart. This foundational knowledge is essential for tailoring the pitch deck to your unique story.
  • By analysing your market and competitors, we identify key differentiators and opportunities that will make your business stand out to investors.

Step 2: Structuring the Narrative

  • When writing a pitch deck we structure your pitch deck as a compelling narrative that takes investors on a journey from identifying the problem to presenting your solution as the inevitable answer.
  • Each section is designed to logically flow into the next, building a case that culminates in a compelling reason for investment. This includes the problem, solution, market opportunity, business model, and financials.

Step 3: Tailoring Content to Key Elements

  • We articulate the problem clearly and present your solution in a way that highlights its uniqueness and market fit.
  • By presenting well-researched market data, we demonstrate the size and potential of the opportunity your business is targeting.
  • We clearly outline how your business will generate revenue, detailing your pricing strategy, sales channels, and any other revenue streams.
  • Realistic, yet optimistic financial projections are crafted to show the growth potential of your business, backed by data and sound assumptions.
  • We showcase your team’s expertise and experience, highlighting how their backgrounds make them the perfect fit to execute the business plan.
  • We specify how the investment will be used, linking it directly to key growth milestones and future funding rounds.

Step 4: Convincing Investors

  • We emphasise what sets your business apart from competitors, focusing on your unique value proposition and competitive edge.
  • Through a combination of persuasive writing and visual data representation, we make a strong case for why your business is a sound investment.
  • By acknowledging potential risks and detailing your strategies for mitigating them, we build trust and credibility with investors.
  • The pitch deck concludes with a compelling call to action, urging investors to take the next step in supporting your venture.

Our tried-and-tested approach to writing an investor pitch deck ensures that every element is crafted to support your business’s case for investment. By tailoring the content to your specific business and ensuring each section is designed to convince investors of your potential, we aim to maximise your chances of securing the funding you need to grow.

READ: 12 Slides You Must Include In Your Pitch Deck

james church with his book investable entrepeneur

Are you Pitch Ready?

Join our complementary fundraising strategy session and learn the methodology behind the best-selling book Investable Entrepreneur, an approach that results in founders being 40x more likely to raise investment.

Getting your business ready: Understanding Investment Readiness

Before you consider pitching your business to investors, you must first ensure that your business is indeed ready for investment – that it is ‘investment ready’.

Investment readiness refers to the state in which a startup or business has prepared itself to be an attractive prospect for investors. Being ‘investment ready’ means a founder has all the elements in place that investors look for when considering whether to commit funds to a business – including a compelling and articulate long-term vision statement.

There are investor readiness agencies for startups that can help businesses get ready for investment. We at Robot Mascot are one such company.

If you are seeking investment for your business and need help developing your long-term vision statement why not get in touch?

Let’s get you investor ready, and give you the very best chance of securing the vital funds you need to grow.

Best Investment Guidance Agency 2023 Business Elite Awards

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