An alarming number of entrepreneurs fail to raise investment, despite more money than ever being invested into startups. The reason for this is simple, entrepreneurs don’t speak the language of investors.
Entrepreneurs speak about ideas, possibilities and opportunities, whereas investors prefer to speak about risk, implementation and proof. The 1% of entrepreneurs who do succeed at raising investment are the ones who are able to bridge this gap. The one thing that sets this elite group apart from the 99% who fail isn’t their idea, but their ability to speak the language of investors.
Investors hold all the cards – it’s on the founder to make sure they speak to them in their terms, delivering the information they’re looking for in the way they’re looking for it. When you’re able to do this, you position yourself in the top few per cent of founders raising investment – you position yourself as an investable entrepreneur and increase your chances by up to 30x.