EBITDA Multiples by Industry: Planning your Exit Valuation

8th July 2020

In order to convince and investor that your business is the one to back you need to paint a picture of what your company will look like on the day-of-exit. This, amongst other things, will include your exit valuation. This is vital information if an investor is to calculate what their shares will be worth and what return they will receive when the company is sold. In order to achieve this, you’ll need to know your exit multiple.

When it comes to calculating an exit valuation, the most common and basic formula that is used is Valuation = EBITDA x Multiple (sometimes EBITDA – or profit – is substituted for revenue).

The multiple is a variable figure and will be determined by an industry benchmark (which increases or decreases based on the underlying assets in your business – some of these assets are tangible; such as stock and equipment, others are intangible; such as brand, culture, systems and IP). To ensure your projections are attractive to an investor, you’ll need to ensure your profit allows for your business to be valued highly enough at the time of exit.

Knowing the exit multiple for your type of business and sector is vital. Without it, you’re unable to validate your financial projections and ensure you have a potential exit valuation that gives your investors a suitable return on their investment. Doing full valuation research to find a realistic and credible day-of-exit valuation can be challenging and time-consuming, the quickest and simplest approach is to research the EBITDA Multiple benchmark for your sector.

james church with his book investable entrepeneur

Are you Pitch Ready?

Join our complementary fundraising strategy session and learn the methodology behind the best-selling book Investable Entrepreneur, an approach that results in founders being 40x more likely to raise investment.

Thanks to Equidam, we’ve compiled a list of sector-specific multiples that you can use alongside your financial projections to determine your likely exit value. If using this method in an attempt to value your company as it stands today, you should use the final year of your projections and discount the figure accordingly.

Of course, this is just a very quick and simple method for calculating your startup valuation, we would always recommend you get a professional valuation report of your company completed before pitching to investors.

Use the table below to five the EBITDA Exit Multiple for your sector

IndustryEBITDA Multiple
Advanced Medical Equipment & Technology20.99
Advertising & Marketing10.55
Aerospace & Defense15.27
Agricultural Chemicals9.48
Airlines10.98
Airport Operators & Services10.98
Aluminum5.30
Apparel & Accessories12.58
Apparel & Accessories Retailers10.56
Appliances, Tools & Housewares16.77
Auto & Truck Manufacturers9.20
Auto Vehicles, Parts & Service Retailers9.63
Auto, Truck & Motorcycle Parts9.47
Banks*18.41
Biotechnology & Medical Research12.97
Brewers16.17
Broadcasting**6.73
     Other Broadcasting6.47
     Cable Service Providers7.50
     Radio Broadcasting6.47
     Television Broadcasting6.47
Business Support Services**17.65
     Call Center Services13.27
     Cleaning Services13.46
     Commercial Educational Services10.00
     Corporate Accounting Services13.46
     Data Processing Services13.46
     Exhibition & Conference Services13.46
     Health, Safety & Fire Protection Equipment8.53
     Industrial Design Services13.46
     Industrial Equipment Rental13.46
     Legal Services13.46
     Maintenance & Repair Services13.46
     Management Consulting Services13.46
     Office Equipment & Supplies Rental13.46
     Office Furniture8.53
     Office Supplies8.53
     Office Supplies Wholesale8.53
     Pest Control Services13.46
     Security Services13.46
     Testing Laboratories13.46
     Transaction & Payment Services13.46
     Translation & Interpretation Services13.46
     Other Business Support Services13.46
     Other Business Support Supplies8.53
Business Support Supplies8.53
Casinos & Gaming16.46
Closed End Funds12.51
Coal3.01
Commercial Printing Services9.65
Commercial REITs20.24
Commodity Chemicals8.31
Communications & Networking13.98
Computer & Electronics Retailers10.56
Computer Hardware11.20
Construction & Engineering8.56
Construction Materials9.66
Construction Supplies & Fixtures10.01
Consumer Lending*18.41
Consumer Publishing9.65
Corporate Financial Services*17.17
Courier, Postal, Air Freight & Land-based Logistics7.89
Department Stores11.28
Discount Stores10.20
Distillers & Wineries16.17
Diversified Chemicals6.17
Diversified Industrial Goods Wholesalers13.16
Diversified Investment Services12.51
Diversified Mining5.30
Diversified REITs20.24
Drug Retailers10.56
Electric Utilities11.02
Electrical Components & Equipment16.77
Electronic Equipment & Parts16.77
Employment Services13.46
Entertainment Production16.73
Environmental Services & Equipment13.45
Exchange-Traded Funds13.45
Financial & Commodity Market Operators & Service Providers19.89
Fishing & Farming**10.55
     Agricultural Biotechnology10.53
     Agricultural Consultancy Services10.53
     Agriculture Support Services10.53
     Animal Breeding10.53
     Animal Feed10.53
     Aquaculture10.53
     Cattle Farming10.53
     Coffee, Tea & Cocoa Farming10.53
     Commercial Fishing10.53
     Commercial Nurseries10.53
     Fishing & Farming Wholesale10.93
     Fur Farming10.53
     Grain (Crop) Production10.53
     Hog & Pig Farming10.53
     Organic Farming10.53
     Poultry Farming10.53
     Sheep & Specialty Livestock Farming10.53
     Sugarcane Farming10.53
     Vegetable, Fruit & Nut Farming10.53
     Other Fishing & Farming10.53
Food Processing10.53
Food Retail & Distribution**9.31
     Beer, Wine & Liquor Stores9.04
     Food Markets9.04
     Food Wholesale10.93
     Supermarkets & Convenience Stores9.04
     Tobacco Stores9.04
     Vending Machine Providers9.04
     Other Food Retail & Distribution9.04
Footwear17.71
Forest & Wood Products6.04
Gold6.97
Ground Freight & Logistics7.18
Healthcare Facilities & Services13.54
Heavy Electrical Equipment16.77
Heavy Machinery & Vehicles14.00
Highways & Rail Tracks14.39
Home Furnishings9.57
Home Furnishings Retailers11.18
Home Improvement Products & Services Retailers11.18
Homebuilding5.03
Hotels, Motels & Cruise Lines16.46
Household Electronics7.50
Household Products17.79
Independent Power Producers11.80
Industrial Conglomerates13.16
Industrial Machinery & Equipment14.00
Insurance Funds12.51
Integrated Oil & Gas4.34
Integrated Telecommunications Services6.81
Investment Banking & Brokerage Services*
Investment Holding Companies12.51
Investment Management & Fund Operators12.51
Iron & Steel4.24
IT Services & Consulting12.71
Leisure & Recreation**12.27
     Adventure Sports Facilities & Ski Resorts12.27
     Amusement Parks and Zoos12.27
     Golf Courses12.27
     Guided Tour Operators12.27
     Gyms, Fitness and Spa Centers12.27
     Hunting & Fishing12.27
     Marinas12.27
     Movie Theaters & Movie Products12.27
     Museums & Historic Places12.27
     Professional Sports Venues12.27
     Public Sport Facilities12.27
     Theatres & Performing Arts12.27
     Travel Agents12.27
     Other Leisure & Recreation12.27
Life & Health Insurance11.13
Managed Healthcare11.67
Marine Freight & Logistics2.58
Marine Port Services2.58
Medical Equipment, Supplies & Distribution17.54
Mining Support Services & Equipment5.30
Miscellaneous Specialty Retailers10.56
Multiline Insurance & Brokers8.90
Multiline Utilities11.02
Mutual Funds12.51
Natural Gas Utilities11.02
Non-Alcoholic Beverages18.73
Non-Gold Precious Metals & Minerals6.97
Non-Paper Containers & Packaging8.81
Office Equipment8.53
Oil & Gas Drilling6.72
Oil & Gas Exploration and Production3.75
Oil & Gas Refining and Marketing11.70
Oil & Gas Transportation Services11.70
Oil Related Services and Equipment6.72
Online Services**15.88
     Content & Site Management Services15.88
     E-commerce & Marketplace Services15.88
     Internet Gaming15.88
     Internet Security & Transactions Services15.88
     Search Engines15.88
     Social Media & Networking15.88
     Other Online Services15.88
Paper Packaging8.81
Paper Products10.99
Passenger Transportation, Ground & Sea7.89
Pension Funds12.51
Personal Products17.54
Personal Services**13.08
     Accounting & Tax Preparation13.46
     Child Care & Family Services13.46
     Consumer Goods Rental13.46
     Consumer Repair Services13.46
     Funeral Services13.46
     General Education Services10.00
     Personal Care Services13.46
     Personal Legal Services13.46
     Other Personal Services13.46
Pharmaceuticals12.69
Phones & Handheld Devices11.27
Professional Information Services18.25
Property & Casualty Insurance12.61
Real Estate Rental, Development & Operations10.22
Real Estate Services16.15
Recreational Products12.27
Reinsurance17.77
Renewable Energy Equipment & Services14.03
Renewable Fuels14.03
Residential REITs20.24
Restaurants & Bars16.55
Semiconductor Equipment & Testing14.39
Semiconductors10.50
Shipbuilding2.58
Software21.77
Specialized REITs20.24
Specialty Chemicals9.48
Specialty Mining & Metals5.30
Textiles & Leather Goods12.58
Tires & Rubber Products7.11
Tobacco10.16
Toys & Children’s Products12.27
UK Investment Trusts12.51
Uranium11.80
Water & Related Utilities12.93
Wireless Telecommunications Services6.77

*For these industries, a higher level business sector multiple is applied
**For these industries, a lower activity-based level is available

Source: https://www.equidam.com/ebitda-multiples-trbc-industries/

Are you Pitch Ready?

Get a FREE assessment of your current investment readiness. Our PitchReadyTM Scorecard assesses your current ability to attract investment across three fundamental areas. You’ll even receive a bespoke 12-page report, completely free.

Get the book

Investable Entrepreneur takes you through our winning methodology – the process we use to increase our client’s chances of raising investment by more than 30x.

“This book will help you translate your entrepreneurial vision into something investors can get behind.”

Daniel Priestley, CEO and founder, Dent Global and four times best-selling business author

Recent Posts

Keep up to date with what we’re up to via email



    Startup business consultancy of the year award
    investment readiness agency of the year award
    Award winning investment readiness agency

    Copyright ©Robot Mascot Ltd. All rights reserved.

    2024-10-01T15:40:39+00:00July 8th, 2020|Categories: Advice, Investment|