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Session Overview
In today’s fast-paced and somewhat turbulent business landscape, investors don’t just back businesses, they back the people behind it. As a founder, or the person shaping the founder’s comms, how you show up in the world will play a powerful role in raising capital.
This workshop will help founders unlock the strategic power of founder-led communications in the context of fundraising. Whether you are gearing up for a raise – or already in it – Kirsty will share how to use the Founder Voice to build authority, spark investor interest and elevate your startups’s story.
During this workshop you will gain an understanding of:
- Why the Founder’s Voice is just one – very important – part of the investment puzzle.
- Why aligning communication with your business’s mission builds confidence
- How to position the Founder as a credible voice investors can trust
- How to use the media (and owned channels) to gain visibility
- Ways to build FOMO and momentum around your raise.
About Your Speaker
Kirsty Jarvis, CEO and Founder of tech PR agency Luminous PR
Kirsty has spent the past two decades in PR and marketing roles, resulting in a wealth of experience leveraging the power of media and creating impactful campaigns for hundreds of startups and well-known brands including Unilever, PayFit, Cover Genius, (Wise), and Azimo. Kirsty is an active mentor and advisor for businesses in the UK and Europe: helping founders prepare for launch, attract new customers (and investors), and maintain brand presence in front of the right audiences. A self-proclaimed tech geek, she is known to experiment with the latest innovations – especially when it comes to health and fitness. Using her experience as a bootstrapped business owner – Kirsty has a uniquely resourceful and creative approach to helping businesses shine. From identifying and generating ways to prove and evidence the credentials and benefits of the business proposition; to the task of planning strategic comms campaigns, Kirsty’s application of commercial thinking means businesses are in incredibly safe hands.
Kirsty prides herself on being truly honest – and brave – with her counsel. If you are not ready to do ‘something,’ even when you believe you are, she will say, constructively of course, along with actionable next steps to help you get on track and eventually achieve the goal.
PR and communications are not box-ticking exercises. Executed strategically, they can generate an impact that businesses feel, something Kirsty is extremely passionate about; ensuring startup communications support growth in exchange for the budget spent.
Fun facts about Kirsty:
- Kirsty is a keen runner and competed in several half-marathons.
- Kirsty is a ‘foodie’ and a self-trained chef.
- Kirsty is a jazz singer and at the beginning of Luminous’s journey, she funded its growth by working as a professional musician.
“Unlock your founder voice to build momentum and attract investors.”
Nicolas Ruston
Founder, Robot Mascot
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A little about Robot Mascot
This event is brought to you by Robot Mascot. We’re an award-winning pitch agency, specialising in creating investment materials that convince investors. Our clients are 40 times more likely to raise investment after they apply our market-leading methodologies.
Trusted by global accelerators, Tier 1 VCs, and leading crowdfunding platforms, we ensure entrepreneurs shine in a competitive investment landscape. We craft captivating pitches, credible financial projections and compelling business cases so founders can convince investors their business is the one to back.
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