startup valuationstartup valuation

Valuation Validation: Five ways to credibly value your startup for investors

28th August 2020
If you want to get investors to seriously consider backing your business, you need to provide them with a justifiable company valuation. Many pitches fail because of wild valuations that infuriate and alienate potential backers.

An overblown company valuation that can’t be substantiated will damage your credibility. Once you’ve lost the trust of your would-be investors, they’ll likely move on to the next business opportunity. So, getting your valuation right from the start is vital if you want your Fundraising Journey to be successful.

It’s easy to get carried away with the excitement and opportunities surrounding your idea. Understandably, you want investors to see the potential of this new venture. However, when you present them with the valuation of your business, it must be realistic. No investor is going to pay over the odds for equity in a startup when the figures don’t add up. They will demand to know how you arrived at your valuation and want to see solid assumptions of what they can expect in return.

A good pitch includes the winning combination of an inspiring vision full of potential, a clear strategy for commercial success and a justifiable valuation of the business right now. In the same way as you’d be cautious about giving too much equity away in early funding rounds, so too will your potential investors be concerned about stumping up more than they should for your shares.

Present them with a valuation that makes commercial sense, and you’ll put yourself in an excellent position to win their investment.

Five ways to value your business

There are five tried-and-tested methods you can use to value your business. Take a look at each one and decide which works best for you.

#1 The Berkus Method

Angel investor David Berkus’ infamous valuation method (updated in 2016 to reflect the changing landscape for investors) is well-respected among the investment community. The method he deploys is reserved for companies that have the potential to hit $20 million gross revenue (approx. £15.3 million) by year five of operation.

Berkus has identified five components to make up the valuation and awards companies a maximum of $500,000 (approx. £382,000) for each one.

  1. The startup idea is sound and has basic value with acceptable product risk.
  2. A prototype exists.
  3. The business has established or plans to establish a quality management team to reduce risks in execution.
  4. Strategic relationships to help the product sell and grow in the marketplace are already in place.
  5. Product rollout and sales plans exist (not applicable for pre-revenue startups)

A warning if you intend to use the Berkus Method – your view of the company is subjective and is likely to differ from that of an investor. Seek advice from investment experts outside your company to check your calculation and ensure it makes sense to them too.

#2 Cost Approach

Pre-revenue businesses can benefit from an entirely cost-based valuation. The Cost Approach is a valuation based simply on how much you’ve spent to build the business. Your figure should include everything that would be needed to rebuild the business from scratch, including your time. Typically, this valuation is lower than other methods because it does not include the valuation of the IP of the company or take into account future performance. However, it’s a useful approach for pre-revenue startups seeking early-stage investment in their Fundraising Journey.

 #3 The Scorecard Method

In contrast to the Berkus Method, the Scorecard Method directly compares your business to other startups in your sector who are at a similar stage. Find out the average pre-money valuation for recent deals and use it to get your starting figure for valuation.

The main criteria (or risk factors) are as follows:

  1. Entrepreneur/team/board – 30%
  2. Size of opportunity – 25%
  3. Product/technology – 15%
  4. Sales/marketing – 10%
  5. Need for more financing – 5%
  6. Other – 5%

The benefit of the Scorecard Method is that it’s a straightforward and comprehensive approach to valuing your business. You’ll cover more ground than the Berkus Method, plus you can assign more importance to certain areas, instead of judging them all the same.

However, that flexibility can also be a weakness for entrepreneurs. When investors use the Scorecard Method, they know what risk factors they consider to be more significant than others. When you use the same methodology, you’ll be making an educated guess at what they will prioritise, and the two may not align.

#4 EBITDA Multiple

This valuation method is most often used at a scale-up or exit stage of the Fundraising Journey. It’s an evidenced valuation based entirely on data you already hold. These are the data points used to calculate the EBITDA figure.

EBI – Earnings Before Interest

TD – Tax Depreciation

A – Amortisation

When you have your EBITDA figure, you need to find the right EBITDA Multiple for your sector (i.e. your industry’s benchmark) to calculate your Enterprise Value. You can find it by researching EBITDA Multiples for your sector and using your findings to discover the average multiple. Be careful not to confuse EBITDA Multiples with revenue multiples when you do this. Take a look at our article on EBITDA Multiples By Industry to get started.

When you have your EBITDA figure and the right EBITDA Multiple, you can use those figures to calculate your Enterprise Value. For entrepreneurs preparing an exit valuation, it’s a good approach as you can use your final EBITDA calculation in your forecasting. However, in the early stages of the Fundraising Journey, it can prove to be an inaccurate method for arriving at your current valuation. In the startup phase, your EBITDA is usually lower (or non-existent), so it may not provide an accurate valuation for what your burgeoning business is worth.

To resolve this issue, you could use your projected third year’s EBITDA as a basis for the valuation and then discount it to today’s value, taking into account the risks involved. In doing this, you can potentially appease investor concerns and ensure the valuation is fair given the early stage at which you are pitching. However, this does require further research to arrive at a realistic discount rate.

For investors, such robust data is reassuring as they have a clear picture of the current position your company is in and the growth journey you’ve taken (or plan to take). This approach allows them to consider whether the risks are outweighed by the projected performance your EBITDA Multiple predicts.

#5 Discounted Cashflow (DCF) Analysis

It’s important that we include DCF Analysis here, even though it’s less suitable for businesses in the early stages of their Fundraising Journey.

DCF Analysis is a sophisticated and data-driven approach, a basic explanation is that all future cash flows are estimated and discounted using the cost of capital to give their net present value. These calculations enable you to arrive at a valuation based on the projected money your business will make in the future.

For those in the startup phase, this method is unlikely to be useful as there’s simply not the required accuracy of data available as yet. However, it’s worth considering as you move into the Scale-up and Exit stages when you have significant cash flow data to analyse.

Are you ready to do your business valuation?

Hopefully, our introduction to these five methods of valuation has given you a place to begin when calculating your business’s worth to investors. In a pitch situation, investors will invariably question your valuation, so being able to talk them through your process is vital. Even if they disagree with you, being able to demonstrate a solid approach is going to serve you well.

The very best way to calculate a robust valuation is to use a number of methods and input the valuations into a weighted scorecard. Valuations for the same company can vary massively depending upon the method used. When we create valuations for our clients as part of our PitchReady package we use five different approaches, including two different DFC methods and two scorecard methods.

We then create an average valuation from all five valuations calculated, giving each method a weighting based on its appropriateness to the company’s stage of the Fundraising Journey. For example, we’ll weight the valuation more towards the scorecard methods if it’s in the startup phase, and more towards the DFC methods if it is in the scale-up phases.

Note that how with each method there is a massive variation in the value of this company. By using just one method the founder could have arrived at a valuation anywhere between £1.5m and £13.7m, and, technically, they would have been correct. This is how conflict over valuations between entrepreneurs and investors can occur, each are using different methods of valuation causing large disparities between their expectations.

By using a weighted scorecard approach, you can arrive at a more robust a reasonable valuation that takes into account multiple methods as well as your current stage of the Fundraising Journey. It’s hard to argue.

Your company valuation is just one aspect of an investment pitch that you’ll need to get right. If you want to learn more, get Robot Mascot COO James Church’s new book Investable Entrepreneur when it’s released in late 2020. Click below for pre-sale orders.

Sign me up
Back to Articles

Recent Posts

Keep up to date with what we’re up to via email

London Suite 12: 81 Rivington Street, Shoreditch, London, EC2A 3AY

Terms and Conditions | Privacy Policy Copyright © Robot Mascot Ltd. All rights reserved.

2020-08-28T16:22:45+00:00August 28th, 2020|Categories: Advice, Investment|