GET THE PITCH DECK CONTENT SERVICES YOUR BUSINESS NEEDS

A GUIDE TO OUR INVESTOR PITCH DECK CONTENT FOR STARTUPS

GET THE PITCH DECK CONTENT SERVICES YOUR BUSINESS NEEDS

A GUIDE TO OUR INVESTOR PITCH DECK CONTENT FOR STARTUPS

Investor Pitch Deck Mascot

Pitch Deck Content Services

At Robot Mascot we’ve supported thousands of founders to develop pitch assets including developing investor pitch deck content.

We’ve supported founders from all over the world, helping them develop their pitch deck content via our global award-winning investor pitch service, PitchReady. As a result of our help in preparing their business plan assets including investor pitch content, our founders find they are 40 times more likely to raise investment.

This page explains what makes great pitch deck content and how we create it for our clients.

james church with his book investable entrepeneur

Learn more about our approach

Join our complementary fundraising strategy session and learn the methodology behind the best-selling book Investable Entrepreneur, an approach that results in our clients being 40x more likely to raise investment.

What is investor pitch deck content, and what does it include?

Investor pitch deck content comprises the core information and visual elements presented in a concise format, typically a slide deck, aimed at persuading potential investors to fund a business. It effectively communicates the business’s vision, strategy, market potential, and competitive edge in a streamlined and engaging manner.

READ: Investment Pitch Structure: Why Your Pitch Structure Is Vital

Creating slides for business pitches involves understanding two primary styles: narrative slides and informative slides. Avoid relying heavily on templates as each business is unique and requires a personalised approach to effectively communicate its message.

Narrative slides

Narrative slides are designed to explain concepts or set up arguments. They tell a compelling story. Unlike novels, these slides have a distinct beginning and end. They are used to introduce the business idea featuring engaging headlines and concise, impactful content that captivates the audience and effectively communicates the core message.

Informative slides

Informative slides are designed to provide technical and strategic information about the business, such as the business model, market data, processes, and timelines. They feature descriptive headlines followed by key points or data, often visualised in diagrams. Examples include market opportunity and business model slides, which present clear, concise information supporting the business idea.

Steps for creating effective slides:

  • Identify the most relevant information from the business plan that supports the business case to investors.
  • Each slide should focus on one element of the business plan.
  • Consider what investors need to know to make a decision, highlighting the most compelling and inspiring arguments.

READ: What To Include In Your Pitch Deck

The importance of clear and compelling content in pitch decks

Creating clear and compelling content in investor pitch decks is vital, as it directly influences an investor’s understanding and perception of your business. Effective communication through your pitch deck ensures that your business proposition is not only understood but also resonates with potential investors, maximising your chances of securing funding. Here’s why clarity and compelling storytelling are crucial, and how we ensure these qualities are embodied in the content we develop for our clients:

Enhanced understanding

Clear content eliminates ambiguity, making it easy for investors to understand your business model, market opportunity, and value proposition without confusion. This understanding is crucial for investors when making decisions about where to allocate their resources.

Increased engagement

Compelling content captures and retains the investor’s attention. A pitch deck that tells a persuasive story engages emotionally, making the investment opportunity more appealing. This emotional engagement is often as influential as the data itself in swaying investment decisions.

Improved persuasiveness

Clarity and intrigue are key components of persuasiveness. By presenting a coherent narrative that is easy to follow and highlights your business’s strengths and potential, you are more likely to convince investors of your venture’s worthiness.

Increased confidence

Well-crafted content reflects professionalism and tells investors you are confident in your business model and action plan. A polished pitch deck can boost your credibility and portray your business as well-prepared and investor-ready.

READ: How To Write A Pitch Deck: Taking Your Copy From Meh To Mighty

How we develop investment pitch deck content

Developing investment pitch deck content is a meticulous process that involves a deep understanding of the business, its market, and what appeals to investors. Each component listed below is vital for crafting a strong, compelling investor pitch deck that effectively communicates the value and potential of your business to investors, with a focus on the content and writing style.

Here’s our step-by-step approach to our pitch deck content services:

Step 1: Introduction

We’ll begin by crafting a captivating introduction that includes your company name, logo, and a succinct, engaging statement about what your company does. This opening will be designed to grab the attention of investors and spark their interest in learning more about your company.

Step 2: Clear value proposition

Next, we’ll articulate a clear value proposition that highlights why your product or service is uniquely positioned to meet the market’s needs. This will succinctly outline the unique benefits that your company offers and why it is superior to other offerings in the market.

Step 3: Defined problem and solution

We’ll clearly define the problem your target market is experiencing and how your product or service provides a solution. Our content will demonstrate a deep understanding of the problem and convey empathy towards your target customers. We will then link this problem directly to your solution, explaining how it effectively addresses the issue.

Step 4: Current status and milestones

Next we’ll include the latest news on your company’s current status, any milestones already achieved, and what you plan to achieve next. This section will include stages of product development, strategic hires, or significant partnerships, providing evidence of progress and forward momentum.

Step 5: Market opportunity and target audience

We will outline the size and characteristics of the market you are targeting. We will use data to support the market’s growth potential and explain how your business plans to capture and expand its market share.

Step 6: Business model

The next step is to describe how your company makes money by detailing your revenue streams, pricing strategy, and sales tactics. Our content will clearly articulate the logic behind your business model and how it leads to profitability.

Step 7: Go-to-market strategy

We will explain your strategy for entering the market and reaching your target customers. This will include your marketing strategies, sales channels, and any partnerships you plan to leverage. We aim to show investors how you plan to scale your operations and gain traction in your target market.

Step 8: Competitive analysis

We will provide a thorough analysis of your competitive landscape. We will identify key competitors, both direct and indirect, and discuss your company’s competitive advantages. We will ensure that we show a clear understanding of your competitors’ strengths and weaknesses and how you differentiate yourself from them.

Step 9: Financial projections and key metrics

The next step is to present detailed financial projections for the next 3-5 years, including profit and loss statements, cash flow forecasts, and a break-even analysis. We will highlight key metrics important in your industry, such as customer acquisition costs and lifetime value. We will also prepare to discuss the assumptions behind your projections.

Step 10: The team

We’ll introduce the key members of your team and highlight their relevant experiences and skills. This section will build investor confidence in your team’s ability to execute the business plan effectively.

Step 11: Funding ask and use of funds

We will clearly state how much funding you are seeking and provide a detailed breakdown of how the funds will be used. This involves categorising the funding requirements by areas such as product development, marketing, and operations, showing investors how their capital will facilitate business growth.

Step 12: Closing and call to action

Finally, we’ll conclude with a powerful call to action that invites investors to initiate a dialogue, schedule a meeting, or participate in a funding round. We will reinforce the potential of your business and express your enthusiasm for working together to achieve shared goals.

READ: How To Write Compelling Pitch Deck Content That Engages Investors

james church with his book investable entrepeneur

Are you Pitch Ready?

Join our complementary fundraising strategy session and learn the methodology behind the best-selling book Investable Entrepreneur, an approach that results in founders being 40x more likely to raise investment.

Getting your business ready: Understanding Investment Readiness

Before you consider pitching your business to investors, you must first ensure that your business is indeed ready for investment – that it is ‘investment ready’.

Investment readiness refers to the state in which a startup or business has prepared itself to be an attractive prospect for investors. Being ‘investment ready’ means a founder has all the elements in place that investors look for when considering whether to commit funds to a business – including a compelling and articulate long-term vision statement.

There are investor readiness agencies for startups that can help businesses get ready for investment. We at Robot Mascot are one such company.

If you are seeking investment for your business and need help developing your long-term vision statement why not get in touch?

Let’s get you investor ready, and give you the very best chance of securing the vital funds you need to grow.

Best Investment Guidance Agency 2023 Business Elite Awards

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