From DIY to Investor-Ready: How BILT Groupe Found Their Voice – And Their Value – With Robot Mascot

Not only did Robot Mascot help BILT develop their pitch assets, but they revealed that their company was in fact worth more than they thought.

Read how the team at Robot Mascot supported BILT Groupe founders Marlon and David to deliver business clarity, strategic insights and persuasive investment pitch assets – a process that changed how they viewed their company and, importantly, its future.

The vision behind BILT Groupe

Based in Frankfurt and led by co-founders David Kuldschun and Marlon Bell, BILT Groupe was born out of a desire to cut through the clutter of a bloated industry. The supplement market, as the founders saw it, had become polarised. On one end: hyper-focused single-ingredient products, offering isolated compounds in precise quantities, often leaving consumers to self-diagnose and self-prescribe. On the other: chaotic catch-all blends, crammed with a dozen trendy ingredients – each in such small doses that their efficacy was questionable at best.

BILT Groupe’s insight was deceptively simple: there had to be a middle ground. A way to combine the clarity of purpose found in single-ingredient products with the synergy and sophistication of carefully crafted blends. What was missing wasn’t more choice – it was intelligent curation.

“We didn’t want to come in with a broadsword – we wanted a scalpel,” says David. “Our aim was curated formulas with synergistic ingredients tailored to specific goals, like brain health or gut support. This single sentence encapsulates the company’s ethos: precise, purposeful and driven by outcomes rather than hype.

Theirs is not a scattergun approach to wellness. “We’re not trying to be all things to all people. We start with a specific goal and use only what’s genuinely effective to get there.” Instead, BILT Groupe begins with the goal – cognitive clarity, immune resilience, digestive balance – and works backwards, selecting only those compounds that deliver measurable benefit and complement each other.

Their range focuses on these goals, including Rise, Focus and Calm.

What sets BILT apart is their refusal to oversimplify complex biology. Rather than trying to be all things to all people, they lean into the nuances – offering products designed for people who want to understand what they’re taking and why it works. This is not wellness-as-a-trend; it’s wellness as a system.

In that sense, BILT Groupe is not just creating supplements. They’re building a brand that bridges science and everyday health – combining pharmaceutical-grade thinking with real-world accessibility. And for consumers who are tired of the noise, that clarity is both refreshing and rare.

And so they sought investment to take their vision to the world.

The challenge: pitching with purpose

“We come from business backgrounds, so using experts to create a business plan and a pitch deck was a no-brainer,” says David.

They explored established frameworks, including the McKinsey method, the Harvard structure and other well-known approaches to business planning. Yet something didn’t feel right. Each model brought a different lens, but none quite captured the clarity and confidence they needed.

“We’d built something we believed in – but we were always asking ourselves, are we doing this the way it’s done today? Is this still a modern, professional approach?”

Were they presenting the business in the best possible light? Were they telling the right story, in the right way, for the right audience?

Then, one evening, Marlon stumbled upon an influential book…

Book smart

Marlon was scrolling on Instagram and came across The Investable Entrepreneur, the Amazon best-selling book by Robot Mascot co-founder James Church. He ordered a copy and less than an hour into reading, he’d seen enough.

“I was 50 pages in and knew – we had to change our approach,” he says. “James’s method made total sense. It wasn’t about what we wanted to say. It was about what investors needed to see.”

Instead of forcing their pitch into pre-set templates or business school frameworks, here was a method that put the investor at the centre of the story. It wasn’t just about clarity – it was about psychology. About speaking the investor’s language and giving them the evidence, structure and narrative they needed to believe in the business.

Marlon and David booked a call with us, and the decision quickly became obvious. Despite some initial hesitation around cost – common for any early-stage startup – the value became crystal clear almost immediately.

“Now that we’ve been through the process, it’s honestly one of the best investments we’ve made,” they agree.

That decision – to stop piecing things together and instead work with a team that understood what investors truly look for – marked the beginning of a new chapter. One built not just on vision, but on conviction, structure and strategy.

The pitch-ready journey

Once David and Marlon committed to the Pitch Ready journey with Robot Mascot, the fog of uncertainty began to lift. What had previously felt like an uphill battle – questioning every decision, second-guessing every slide – was replaced with a sense of momentum and clarity. The process wasn’t just structured, it was purposeful.

“With you guys, we always knew what came next. There was no second-guessing,” says David. “We felt guided, understood and supported at every step.”

From the very beginning, our approach gave the co-founders a clear framework to work within. Rather than overwhelming them with theory or jargon, we focused on pulling out the critical information that mattered most to investors. It was about refinement – not reinvention.

Through a series of targeted workshops and deep-dive sessions, our experts challenged assumptions, refined the narrative and transformed a complex business into a concise, compelling proposition.

“You helped us extract the essence of our company,” says Marlon. “The final materials were more compelling than anything we’d put together ourselves.”

But the real transformation was internal. As each asset took shape, the BILT team began to see their business with new eyes. It wasn’t just about having a great product anymore – it was about knowing exactly how to communicate its potential.

Find out more about our PitchReady service.

Assets that instil confidence

By the end of the process, David and Marlon had what every founder dreams of: a suite of professionally crafted, investor-grade assets. This included a polished pitch deck, a robust business plan, a detailed five-year financial forecast and a third-party company valuation.

Perhaps the most affirming moment came when the independent valuation landed. The result?

“The valuation showed us the company was worth twice what we thought. That changed everything – it gave us proof that we weren’t just dreaming.”

The insight didn’t just surprise them – it galvanised them.

“We’re proud to share these assets. They gave us confidence we sometimes lacked,” says David. “We’d been wondering: is our business really valuable? Robot Mascot showed us it is.”

It confirmed that the work they’d put in, the vision they’d shaped and the model they’d built had genuine value in the eyes of the market. And that’s the kind of belief every founder needs – not just to pitch, but to lead.

More than just impressive documents, these tools became a strategic foundation – used not only in investor conversations but as internal reference points to stay aligned on vision, goals and growth.

Lessons from outreach

The outreach phase proved to be a pivotal learning moment. The programme helped reveal a crucial truth: simply having well-prepared materials wasn’t enough – they needed to be highly intentional in how they engaged with potential investors.

“It showed us that we had to be more proactive and targeted,” says Marlon. “It pushed us to refine how we approach investors and make our offer more compelling.”

At a time when capital was flowing heavily into tech, fintech and AI, a consumer-facing supplement brand didn’t necessarily stand out on first glance. Rather than viewing this as a setback, the team used it as a catalyst to sharpen their positioning, revisit their targeting strategy and take a more hands-on role in building investor relationships.

They ultimately raised €180,000 through their personal and professional networks – a testament to the quality of the assets they’d created and the credibility they now carried. And so they move forward with their pitch assets and strategic insights with which to inform and redirect their activity.

Find out more about investor outreach.

Evolution of the message

For BILT Groupe, working with Robot Mascot didn’t just result in better materials – it fundamentally changed how they talked about their business. In the early days, their focus had been heavily operational: channel strategy, sales efficiency, platform performance. But that message, while practical, lacked ambition.

“We used to focus on channels and efficiency,” says David. “Now we lead with the product and its future potential. We’ve changed the way we think of ourselves: We don’t just sell products, but sell solutions to problems; we’re not just a company, we’re a brand; we’re not just where we’ve been but where we want to go.”

The shift was subtle but profound. The founders started to lead with vision – where the company was heading, not just where it had been. That forward-thinking focus began to open doors. Encouraged by strong international feedback, they’ve already launched a US entity and are now setting up a direct-to-consumer Shopify store, stepping away from generic marketplaces to tell their story more powerfully and own their brand narrative end-to-end.

Looking ahead, BILT Groupe is preparing to take its curated supplement philosophy to the next level with a bold move into personalisation. The vision is to move beyond one-size-fits-all products and develop tailored formulations based on an individual’s biology, using tools like DNA analysis, health data and goal-driven diagnostics. Customers will one day be able to submit a genetic sample, input their health objectives via an app and receive supplements designed specifically for their needs. It’s a leap towards true precision nutrition, where every product is backed not only by science, but by relevance. For David and Marlon, it’s the natural evolution of their belief in intelligent wellness: measurable, meaningful and made for you.

“If you don’t have a compelling goal, how can you get anyone excited to come on the journey?” Marlon asks.

It’s a philosophy that now sits at the heart of everything they do.

Watch Marlon and David tell their story in their own words in our video:

Final reflections

Looking back, David and Marlon are unequivocal about the value Robot Mascot brought to their business – not just in assets, but in direction, discipline and belief.

“If you want to do it once and do it right, go with Robot Mascot,” says Marlon. “Don’t patch things together – get expert support and save yourself time, money and frustration.”

“This gave us more than materials,” adds David. “It gave us belief in what we’ve built – and where we’re going.”

That confidence – the kind that comes from truly understanding your business and having the tools to communicate it – has proven to be their most valuable asset of all.

See what other founders that we’ve helped have to say about how the right investment assets help build confidence as well as secure investment.