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Session Overview
This session will take you through the power of storytelling and why it’s been a widely used but massively under utilised method for building your personal brand.
We’ll take you through why you should be building a personal brand as a founder or investor, the best ways to go about it and how to then use your new found recognition to amplify your reach.
The way in which you build out your brand will mean you can impress investors, reduce your cost to acquire customers, drive organic leads to your business, land big PR opportunities and attract top talent.
During this workshop you will:
- Understand the common mistakes people make when building a personal brand and why they end up blending in
- Learn how to tell your story and become an army of one in your industry
- Discover how to utilise tools such as LinkedIn & Podcasting to expand your reach
- Find out how to take the easiest next steps to becoming recognised for what you do
About Your Speaker
Freddie Pullen: The Healthy Entrepreneur Club
Freddie achieved a Bachelor’s Degree and Masters Degree in Economics before becoming Product Manager at the world’s largest digital publishing house. At this company he worked closely with the ecommerce department garnering exposure to teams of editors, developers, analysts and product minds as they captured the attention of over 500m monthly users to their 200+ industry leading online brands such as: Techradar, Marie Claire and Go Compare.
From there, Freddie moved to Dubai in 2022 to set up his company, The Healthy Entrepreneur, who specialise in working with entrepreneurs and brands to help them become recognised for what they do using their LinkedIn and Podcasting framework. Along with his Co-Founder, Freddie captures over 1.5m organic impressions per year for his business using LinkedIn and used it to launch his now top 1% podcast. Freddie is a firm believer in using the power of storytelling to differentiate yourself from the competition whether that’s for a scaling business looking for investment, new talent or targeting a new market.
In his spare time, Freddie competes in Crossfit and Hyrox competitions, loves to travel, ski and spend time in the mountains around Dubai with his fiance and Fox Red Labrador.
“Stories are a secret weapon for your brand that will cut through the noise of derivative marketing messages.”
Nicolas Ruston
Founder, Robot Mascot
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A little about Robot Mascot
This event is brought to you by Robot Mascot. We help entrepreneurs convince investors and are a global award-winning investment readiness agency. Our clients are 40x more likely to raise investment and we’re the preferred pitch partner to Crowdcube, Seedrs, SeedLegals, Swoop Funding and Dent Global.
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