Articles_

08  

Tell tale signs your
brand isn't working –
#4 Price Bombing

07  

Tell tale signs your
brand isn't working –
#3 Me-tooism

06  

Tell tale signs your
brand isn't working –
#2 Headscratcher

05  

Tell tale signs your
brand isn't working –
#1 Wincy Face

04  

The benefits of TV Advertising

03  

How to create engaging TV AND Video advertising

02  

How to write a Single Minded Proposition

01  

Marketing is changing – how YOU CAN keep up

08

Tell tale signs your brand isn't working –
#4 Price Bombing

The benefits of TV Advertising

Branding is an art, as well as a science, and the thing about art is that it demands emotional connection. Ideally, you want the people who buy into your business to feel passionate about it, to love it so much they’ll happily fling their cash at it, and to feel like...

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07

Tell tale signs your brand isn't working –
#3 Me-tooism

The benefits of TV Advertising

There are many things wrong with this world – disappointing broadband speeds, Jar Jar Binks, incessant trout pout selfies. But for us, there’s one wrong that stands out above all the others – branding copycats. It’s one of the massive mistakes that we’ve identified...

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06

Tell tale signs your brand isn't working –
#2 The HeadScratcher

The benefits of TV Advertising

Have you ever been asked, ‘What do you do?’ and started to explain your brilliant business only to be greeted with stares so blank they make the walkers from the Walking Dead look with it? Perhaps you’ve wandered into the first phase of the zombie apocalypse…

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05

Tell tale signs your brand isn't working –
#1 Wincy Face

The benefits of TV Advertising

We’ve got a radar for picking up on things that just ain’t right. Things that niggle, block completely or slow down real progress. It’s our ethos and it’s called ‘battling the banal’ and, as part of our mission, we’ve uncovered some tell-tale signs that your brand isn’t working…

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04

The benefits of TV Advertising

The benefits of TV Advertising

TV advertising can evoke a full sensory and emotional experience that can have a powerful impact when telling your brand story or selling the benefits of your product. Just as the big screen can turn actors into stars, TV can turn your brand into a household name…

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03

How to create engaging TV AND Video advertising

How marketing is changing – and how to keep up

Creating a TV or video advertisement is one of the most impactful and engaging ways to communicate with an audience. Video can evoke a full sensory experience within a matter of seconds, something static adverts like posters or billboards cannot. Video…

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02

How to write a Single Minded Proposition

How to write a Single Minded Proposition

A 'single-minded proposition', or SMP is often the starting point for any successful advertising campaign. The SMP sums up the most important thing you can say about the brand or product. It’s a way to define and articulate the core essence in a way that adds…

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01

Marketing is changing – how YOU CAN keep up

How marketing is changing – and how to keep up

Marketing is changing, and changing rapidly. Twitter is approaching its 10th birthday; Facebook is turning 16 and Google, 18. But it’s not the usual suspects of SEO, Search Engine Marketing, Social Media and Blogging that lead me to making this rather obvious…

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Robot Mascot Battling the Banal